Hong Deng

I am a Postdoctoral Research Fellow at London Business School, starting in September 2024. I studied Quantitative Marketing as a PhD candidate at Erasmus School of Economics & Tinbergen Institute, under the supervision of prof. dr. Bas Donkers and prof. dr. Dennis Fok.

My research interests are personalization, recommendation systems, digital marketing, and marketing analytics.

🌻  You can find my CV here.

🌻  You can reach me at hdeng@london.edu

• (September, 2024) I joined London Business School as a Postdoctoral Research Fellow.

• (January, 2024) I was selected as a finalist for the 2024 ASA Statistics in Marketing Doctoral Dissertation Research Award.

• (June, 2023) I was selected as a 2023 ISMS Doctoral Consortium Fellow.

• (June, 2023) I was nominated for the 2023 AMA-Sheth Foundation Doctoral Consortium hosted by BI  Norwegian Business School. 

• (January, 2023) The project "Real-Time Personalization in Dynamic Environments" (with Bas Donkers and Dennis Fok) received the Amazon Research Award. (News) 

• (November, 2022) I am pleased to share that I won the Best Paper Award at the 2022 Marketing Dynamics Conference hosted by Georgia State University. (News)